Practical guides to graphic design, AI and print. See how a design decision plays out on screen, on paper and in production.
Setting up three different crops—using a coffee grinder as an example—without cutting into the product or creating an awkward, cramped, or overly empty composition.
When should you capture—or refresh—a gray reference frame during a product shoot?
In addition to panel dimensions, requesting details on panel joints, visible areas, and the height of furniture can save your print project.
Test the same logo at three actual usage sizes: for a tag, a profile picture, and a print on a shopping bag.
Designing a two-page spread while ensuring that faces, product labels, and fine details do not fall into the gutter (the binding margin).
How can you compare sample when deciding between specialty ink and four-colour printing in a packaging proposal?
Check the front and back of the folded brochure, the insert panel, and the reading order with a single-sheet proof.
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