
How to test a logo at small sizes
Test the same logo at three actual usage sizes: for a tag, a profile picture, and a print on a shopping bag.
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Test the same logo at three actual usage sizes: for a tag, a profile picture, and a print on a shopping bag.

The cracks in cigar ash became part of the lettering in my winning entry for Puro Club Ankara’s 2025 logo competition. How much texture can a letter hold and still…