Graphic Designer | Visual Communication & Digital Design
How I approach design
I’m Cem Yaşlı, an award-winning graphic designer. I bring digital and traditional design together to turn ideas into visual stories.
Design lets me make an idea visible, give a brand its character and leave people with something they remember. I begin every project by asking three questions. What should people notice, what should they find, and what should they remember?
My career
I started out in web design and technology. I went on to work in software, digital communications, real estate, marketing and tourism. Those roles taught me to look at a design through the eyes of the person using it, and to ask how it serves the brand and its communication goals.
My work spans visual identities, logos, web interfaces, digital advertising, social media content, printed material and large outdoor installations. Running Krafx Digital Design Agency gave me experience in both creative direction and the day-to-day work of delivering projects.
Today I’m the graphic design specialist at Salamis Bay Conti Resort Hotel. I design for the hotel’s digital channels and physical spaces, working on projects from the first campaign idea through to printing and installation.
Awards in 2025
Two awards made 2025 a turning point in my creative practice. The Crimson Shadow earned me the TGDD’s “Digital Art and Design of the Year, Through a Designer’s Eyes” award.That same year I won first prize in the logo competition for Puro Club Ankara. I found the texture for its lettering by looking closely at the surface of cigar ash.
That process reflects something I keep coming back to in my work. Sometimes the most original ideas lie in details everyone looks at and hardly anyone sees.
Practice and collaborations
Outside my professional work, I draw, make digital art and design characters. My interest in technology leads me to explore new design tools, creative automation and digital production methods, and to develop projects of my own.
Each project gives me a new problem to solve and a chance to develop a visual language of its own. My aim is to create work that feels distinctive, serves its purpose and lasts.
If you’re launching a brand, refreshing its identity or planning a creative project, we can work on it together.
Get in touch about freelance work, creative collaborations or an idea you’d like to explore.