Dividing a panorama across three panels
How the pier panorama reads as it transforms into a three-panel wall at the Conti Resorts trade show stand, printed in one piece.
On the back wall of the stand prepared for Istanbul Tourism Fair, a pier extends toward the sea. Viewed alone, this is a wide landscape captured at sunset. In the stand layout, it appears as a surface graphic distributed across panels 9, 10, and 11 of the back wall.
The line within the image
The two edges of the scaffold guide the gaze from near to far. This line's continuity across panels is crucial for reading three separate prints as a single image. In the stand's opening view, perspective also shifts: alternating between the flat panorama and layout images reveals where the image narrows more clearly.
Between the landscape and the brand name
While the back wall draws attention from afar, the illuminated box and welcome desk carry the brand name at closer range. Instead of printing the same image on every surface of the stand, different tasks are assigned to the wide panorama and small surfaces. On the project page, the flat print image, three-dimensional stand presentation, and desk graphic can be examined in this order.