One poster, two viewing distances
How the portrait, date, and artist name shift as Işın Karaca's New Year's gala transitions from a 50 × 70 cm poster to a nine-meter billboard.
The red roses in the New Year's Gala poster initially describe the costume. The navy background and lit star create a night scene around the portrait. These three elements are also present on the airport billboard. What changes is how far away and for how long the viewer looks at them.
Full-length portrait on the poster, close-up on the billboard
The 50 × 70 cm poster is long enough to show the entire costume. The artist's name and concert details follow each other within the vertical composition. Enlarging the same image on a 9 × 4 m panel would disrupt this flow: as the portrait approaches the shoulders, the artist's name and date appear side by side. Thus, a single row readable in one glance forms along the horizontal surface.
A separate page for the two venues
The December 31 program has a different function: Işın Karaca is in one hall, Grup Frekans in another. In the shared program, distinguishing hall names and times before the concert image is necessary. On the project page, the billboard, poster, and programs for both halls appear together: you can see side by side which information stands out for the same night.