Why two graphic design quotes can differ
When comparing two proposals for the same job, read the dossier, adaptation and proof lines together.
When two designers are asked “banner and social media images for launch,” one may calculate two files, the other twelve. To understand the price difference, ask them both to describe what you will see in the folder on delivery day. This little question clarifies more things before the hourly wage discussion.
Really equalizing a pen
The “social media package” of the first proposal should include a single square post. The same line of the second proposal repositions for square, story and landscape advertising; Also includes bilingual export. In the second job, the breaking of the text, the framing of the photo and a total of six printouts will be checked. Writing “social media” in the comparison table erases this difference. Open the line as “three rates × two languages, six final files”.
See who will monitor the print proof in a freelance design proposal and how a new product will be handled after text approval in the same table. It is not wrong to choose the cheapest offer. The important thing is to know that the scope that keeps the price low includes the files you will actually use.