Packaging hotel amenities: from dieline to finished box at Conti Resorts
How are a toothbrush set, comb, and shower cap unified in one series? The roles of the front face, back face, and fold line on Conti Resorts' navy blue amenity boxes (buklet).
The Buklet package is the box or wrapper for small guest amenity products offered in hotel rooms. In a good series, guests immediately recognize what they are holding. The brand mark connects the products; the product name prevents confusion among similarly shaped boxes.
A tall box is more than a scaled-up short box
In the Conti Resorts series, a navy background is used for the toothbrush set, shower brush, and comb. The group mark appears on the front face, while hotel signs and QR codes are on the back. Placing the shower brush on the long, narrow surface of the comb would extend empty spaces; therefore, when comparing the two boxes, measuring the distance between the product name and the logo in millimeters is more meaningful than the logo's size.
What does the mockup show, and what does the dieline show?
The mockup shows how the series appears when closed boxes stand side by side. The open version indicates which face turns where. Text that looks correct on the cover may appear sideways or upside down after folding. Folding a real-size paper proof before printing solves this question faster than a three-dimensional screen presentation.
the Conti Resorts packaging dielines and approved mockup View side by side; observe how products in the same family change on cream and black surfaces. in the Salamis guest amenities selection can be viewed.
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